My Background

In 2025, I surpassed the 5,000-hour coaching mark. Having worked with a wide range of organizations and individuals, I’ve always been fascinated by how organizations function and why people behave the way they do within them. Over the years, I’ve explored many different organizational structures and management models to understand their inner workings.

I’ve coached both individuals, such as business leaders & managers, and teams in diverse industries. My hands-on experience includes leading a start-up as an interim CEO through a high-pressure bankruptcy process. That experience shaped my pragmatic, research-based approach: I prioritize evidence over trends.

With expertise in research, HR, leadership coaching, and organizational design, I help organizations and leaders grow, not just in theory, but in real, lasting ways.

Find out more about my experience here.

My Approach

I focus on what individuals need to move into action mode. My coaching is based on techniques from the We-Flow method, but I don’t use a one-size-fits-all approach. Every program is designed for what you need at that moment.

With organizations, my approach is similar: I incorporate best practices and proven methods, but always tailor them to fit your team’s real needs right now.

My style of coaching is very practical and action-driven, while still fostering deep personal and organizational growth.

Focusing on individual needs includes creating room for emotions. For some that might sound vague, but in reality it’s a very rational thing to do. Research shows that companies investing in employee well-being and stakeholder engagement see significant improvements in their growth, profits, culture and transformation success.
Learn more here:

• Transformations that focus on human behaviour are 2.6 times as likely to be successful. (University of Oxford & EY)
• Increased Engagement Leads to Higher Earnings Per Share (Gallup)
• Employee Well-Being Drives Innovation (Forbes)

Individual (Business) leaders coaching

• Often a 3-month program
• I will help you create and maintain momentum to achieve your goals.
• I will use action oriented coaching methods developed by We-Flow to achieve your goals and enable sustainable (personal) growth.
• I will provide ad-hoc support, “back-up” calls to help you get back into a productive flow or prepare for important events.

Organizational Development

• I will help you start or develop your organization further so that those in it can thrive and the chances of success increase.
• I will facilitate a co-creative workshop to emerge an intentional and explicit organizational culture.
• I will stimulate growth, employee satisfaction and autonomy of your employees.
• I will teach you practices that will support the culture and fosters better relations between employees.
• I will provide individual support for members of the leadership team and will introduce best practices, both from We-Flow and other sources, depending on what’s needed most.

Purpose-Driven Incorporation Advisor

• Advising on the best legal structure for your mission-driven organization
• Supporting cooperative and democratic governance design
• Guiding teams through incorporation and regulatory requirements
• Ensuring alignment between purpose, governance, and operational structures.
• I specialize in Dutch Multi-Stakeholder Cooperatives an innovative legal structure that balances investor appeal with democratic ownership. With a strong network of experienced partners, I help you navigate incorporation, governance, and compliance efficiently, saving you time and money while ensuring your organization stays true to its values.

Start-up Factory

In 2019, Corporate Rebels invited me to lead research and author a book on Haier, one of the world’s most innovative organizations. After two years of deep research, we published Start-up Factory, exploring Haier’s unique structure—thousands of small companies within a giant, entrepreneurial ecosystem where innovation thrives.

Order it here

Transforming Beyond the Crisis

Thinkers 50, the organization that identifies leading management ideas, asked me to write a number of chapters for the book they wanted to publish during the Covid-19 pandemic. The book focussed on organizations that were able to survive crisis, and instead of suffering from it managed to benefit and thrive in those moments. In the chapters I gave real life examples of an organization that managed to seize the big opportunity that arose.